Dr. Wati Susilawati, S.E., M.Si.

Dr. Wati Susilawati, S.E., M.Si.

Wati Susilawati memiliki bidang keahlian di bidang Manajemen Pemasaran dan Budgeting Perusahaan

Manajemen S1

 

Email : w.susilawati@uniga.ac.id
NIDN : 0415086802
SCOPUS ID : 57195944234

   

PENDIDIKAN TERAKHIR

Jenjang Perguruan Tinggi Program Studi Tahun Lulus
S1 Institut Manajemen Koperasi Indonesia Manajemen Pembelanjaan 1994
S2 Universitas Garut Ilmu Administrasi 2000
S3 Universitas Padjadjaran Ilmu Ekonomi 2013

PENGALAMAN BEKERJA

Tahun Jabatan Perusahaan

2001 s.d. 2005

Sekretaris Jurusan Manajemen

Fakultas Ekonomi Universitas Garut

2005 s.d. 2015

Ketua Jurusan Manajemen

Fakultas Ekonomi Universitas Garut

2008 s.d. 2015

Dewan Editor

Redaksi Jurnal Knowledge Management Fak. Ekonomi Universitas Garut

2010 s.d. 2015

Kepala Labolatorium

Laboratorium Budgeting

2015 s.d Sekarang

Dekan

Fakultas Ekonomi Universitas Garut

Tahun Nama Sertifikasi Penyelenggara No Sertifikat (Jika ada)

2020

Tenaga Pemasar Operasional Area Kerja Penjualan

BNSP

70209 2619 0002729 2019

2019

Microsoft Certified Educator

Microsoft

 

2019

Asesor Kompetensi

BNSP

93000 2419 0082397 2019

Tahun Judul Jurnal Vol – Nomor

2024

Efektivitas Kualitas Pelayananan dan Promosi terhadap Keputusan Berkunjung Wisatawan pada Gunung Papandayan Kabupaten Garut dengan Brand Image Sebagai Variabel Mediasi

JURNAL PARADIGMA: Journal of Sociology Research and Education

Volume 5, No 2

2024

Business Competitiveness Based on Community Preferences in an Indonesian Private University: A Case Study of Garut Regency, Indonesia

Australasian Accounting, Business and Finance Journal

Volume 18, No 5

2024

Analisis Kemampuan, Motivasi, dan Kesempatan dalam Meningkatkan Personal Branding Dosen pada Fakultas Ekonomi Universitas Garut

Journal Of Entrepreneurship and Strategic Management

Volume 3, No 2

2024

Strategi Pemasaran Desa Wisata Sindangkasih Dalam Meningkatkan Perekonomian Masyarakat Lokal Melalui Penjualan Paket Wisata

Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA)

Volume 8. No 2

2024

The Influence of Entrepreneurship Ecosystem Toward Trust-Building Process of Garut Burayot Center, Indonesia

8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

 

2024

Enhancing Local Tourism and Empowering MSMEs through Exploring the Typical Food of Situ Bagendit Garut, Indonesia

8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

 

2024

Manajemen Pembentukan Karakter Santri di Pondok Pesantren Wanita Babakan Fauzan Kecamatan Sukaresmi Kabupaten Garut

Journal Of Entrepreneurship and Strategic Management

Volume 3, No 1

2024

Komparasi Algoritma Support Vector Machine dan Naïve Bayes untuk Analisis Sentimen pada Metaverse

MALCOM: Indonesian Journal of Machine Learning and Computer Science

Volume 4, Terbitan 1, Halaman 231-239

2024

Pengaruh Accessibility Dan Social Media Marketing Pada Minat Berkunjung Kembali Di Objek Wisata Taman Wisata Alam Talaga Bodas

Jurnal Industri Pariwisata

Volume 6, No 2, Halaman 190-203

2024

Implementasi Kebijakan Peleton Khusus Dan Kinerja Anggota Satuan Polisi Pamong Praja Terhadap Ketertiban di Kabupaten Garut

Indonesian Journal Of Public Administration And Management

Volume
2, Terbitan 01, Halaman 10-15

2024

Analisis Penerimaan Pengguna Aplikasi Kitabisa Menggunakan Model UTAUT-3

Jurnal Ilmiah Teknik Informatika dan Sistem Informasi

Volume 13, Terbitan 1, Halaman 172-181

2023

Exploration of The Determining Factors of Attraction Situ Bagendit I Tourism Object Using Analytic Hierarchy Process (AHP)

International Journal of Artificial Intelligence Research

Jilid 6, Terbitan 1.2

2023

Application of AHP and SAW in the selection of electric generators in manufacturing companies

AIP Conference Proceedings

Jilid 2646, Terbitan 1

2023

Analisis Faktor-Faktor yang Mempengaruhi Tingkat Literasi Keuangan UMKM di Kecamatan Garut Kota

Journal of Knowledge Management

Jilid 17, Terbitan 1

2023

Strategi Pengembangan Pasar Tradisional Pada Pasar Guntur Ciawitali Garut

Jurnal Industri Kreatif dan Kewirausahaan

Volume 6, No 1, Halaman 85-94

2023

Comparing Tourism Components In Situ Bagendit 1 And 2

Jurnal Bisnis dan Manajemen

Vol 23, No 2

2023

The Factors that Influence the User Intention to Use SI APIK Application by UMKM in Kabupaten Garut Using UTAUT2 Model

KnE Social Sciences / Transdisciplinary Symposium on Business, Economics, and Communication (TSBEC 2022)

 

2023

Classification of Organic Coffee Consumers Based on Typology of Environmental Strategies with Cluster Analysis

Jurnal Wacana Ekonomi

Jilid 22, Terbitan 3, Halaman 194-203

2023

The Financial Inclussion of The Garut District Society is Analyzed through Financial Literacy and The Use of Fintech

Jurnal Wacana Ekonomi

Jilid 22, Terbitan 3, Halaman 292-302

2023

Exploration of The Determining Factors of Attraction Situ Bagendit I Tourism Object Using Analytic Hierarchy Process (AHP)

International Journal of Artificial Intelligence Research

Jilid 6, Terbitan 1.2

2022

Analysis of the quality of service mobile application tukang sayur.co

Sustainable Collaboration in Business, Information and Innovation 13th 2022

Volume 3

2022

Customer Trust In The Use Of Shopeepay And Their Impact On Millennial User Satisfaction In The Covid-19 Era

Sustainable Collaboration in Business, Information and Innovation 13th 2022

Volume 3

2022

The implementation of The Decoy Effect Marketing Strategy of PT Telkomsel on Purchase Decisions in Garut

Sustainable Collaboration in Business, Information and Innovation 13th 2022

Volume 3

2022

Factors Affecting Consumer Perception Using E-Payments

Sustainable Collaboration in Business, Information and Innovation 13th 2022

Volume 3

2022

Comparing Tourism Components In Situ Bagendit 1 And 2

Jurnal Bisnis dan Manajemen

Jilid 23, Terbitan 2, Halaman 106-120

2022

Uji Beda Layanan Netflix berdasarkan Jenis Paket Menggunakan Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2)

Jurnal Wacana Ekonomi

Jilid 21, Terbitan 1, Halaman 025-034

2022

Kesadaran Halal Dan Sertifikasi Halal Dalam Menentukan Minat Beli Produk Mie Instan Di Kalangan Konsumen Muslim Di Kabupaten Garut

Journal Of Entrepreneurship and Strategic Management

Jilid 1, Terbitan 01, Halaman  12-22

2022

Tourism Facilities dan Tourist Satisfaction pada Objek Wisata Situ Bagendit II Kabupaten Garut

Jurnal Wacana Ekonomi

Jilid 21, Terbitan 2, Halaman 072-081

2022

Map of the Best Selling Health Products During the Covid-19 Pandemic Period on the Popular Marketplace in Indonesia

Research Horizon

Jilid 2, Terbitan 5

2021

Factors affecting tourism attractiveness of Mount Guntur Garut Indonesia: Discriminant analysis

Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities

Jilid 4, Halaman 222-232

2021

Strategi Keunggulan Bersaing Yang Berorientasi Kepada Kinerja Pemasaran Perguruan Tinggi Swasta

Journal Civics and Social Studies

Jilid 5, Terbitan 1, Halaman 125-136

2021

Faktor-faktor yang Mempengaruhi Keputusan Konsumen dalam Menggunakan Jasa Ekspedisi

Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian

Jilid 7, Terbitan 2, Halaman 725-734

2020

Explore Relationship Marketing of a Coffee Shop Industry to Customer Retention in Garut –Indonesia

Test Engineering and Management

Volume 82

2020

Develop Human Integrity and Quality through Lecturing Management Control Systems

International Journal of Psychosocial Rehabilitation

Volume 24, Issue 3

2020

The Influence of Promotion Mix on Consumer Buying Decision: A Case Study of Bestari Brands-Dodol Garut Producer

Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018)

 

2020

Netflix Consumer Preference Analysis

Jurnal Pendidikan manajemen Bisnis, Universitas Pendidikan Indonesia

Vol. 20 No. 2

2020

Strategi Keunggulan Bersaing Perguruan Tinggi Berorientasi Pemasaran.

CIVICOS (Civics and Social Studies Journal)

Vol 4, No 2

2020

Garut Mountain business tourism mapping based on multidimensional scaling

Kresna Social Science and Humanities Research

Vo 1

2019

Small-Medium Industry Competitiveness Strategy: Approach on Batik Tulisan Garutan Industry

Review of Integrative Business & Economics Research

 

2019

Finding the recipe to improve the enrolment rate of higher education institution (HEI) in Garut Regency, Indonesia

Review of Integrative Business & Economics Research

 

2019

The Social media marketing on brand loyalty at Instagram Hashtagisf in Indonesia

The 4th Annual Applied Science and Engineering Conference

 

2019

Small-Medium Enterprise Competitiveness Strategy: An Approach to Batik Tulis Garutan Industry

Review of Integrative Business and Economics Research

Jilid 8, Halaman 115-134

2019

Evaluasi Kesadaran Wisatawatan Lokal Mengenai Wisata Halal Pemandian Air Panas Garut

Jurnal Pariwisata Indonesia

Volume 2  No 2

2019

Analisis Persepsi Warganet Mengenai Halal Menggunakan Twiter

Prosiding Seminar Nasional Pengembangan Technopark melalui Penguatan Data Science di Era Isdustri 4.0

Volume 2

2019

Sentiment Analysis Using Text Mining of Indonesia Tourism Reviews via Social Media

International Journal of Humanities, Arts and Social Sciences

Volume 5, Issue 2

2019

Tatakelola Destinasi Wisata Gunung Di Garut Berdasarkan Sentimen Warganet

Conference on Public Administration and Society 1 (01)

 

2019

Service quality factors: Web navigation on online transportation in Indonesia

Jurnal of Physics: Conference Series, IOP Publishing Ltd

Vol 1402

2019

Pengaruh Partisipasi Penyusunan Anggaran terhadap Kinerja Manajerial (Studi Empiris pada Kantor Pusat Perusahaan Daerah Bank Perkreditan Rakyat (PD. BPR) Garut)

Jurnal Wacana Ekonomi

Vol 18, No 3

2019

Analisis Kebangkrutan Perusahaan dengan Menggunakan Zmijewski Score pada Perusahaan Tekstil yang Terdaftar di Bursa Efek Indonesia

Jurnal Wahana Akuntansi

Jilid 4, Terbitan 1 , Halaman 42-51

2019

Brand Awareness Pixy Kosmetik melalui Celebrity Endorser dan Tagline Iklan pada Konsumen Wanita di Kabupaten Garut

Journal Knowledge Management

Jilid 13, Terbitan 1, Halaman 13-22

2019

Analisis Ekuitas Merek pada Coffee Shop Kopilogi

Journal Knowledge Management

Jilid 13, Terbitan 1, Halaman 49-60

Tahun Judul Kegiatan Penyelenggara

2024

Ekspedisi Inovasi Digital: Mengembangkan UMKM Berbasis ESG

Fakultas Ekonomi Universitas Garut dan FEB Universitas Komputer Indonesia

2022

Workhsop Penggerak Ekonomi Desa Bagian-1

Holistika Institute

2022

Pelatihan Kewirausahaan pada UMKM Sentra Kerupuk Garut

Holistika Institute

2021

Pelatihan Service Excellent bagi Karyawan di Rumah Makan Lumbung Padi

Rumah Makan Lumbung Padi

2021

Pelatihan Pengelolaan dan Pemanfaatan Potensi Desa

Direktorat Pengelolaan dan Pemanfaatan Potensi Desa

2020

Seleksi Calon Dewan Pengurus Perumda BPR Garut

Panitia Seleksi Calon Dewan Pengurus Perumda BPR Garut Periode 2020-2024

2018

Personality Development

Kimfa Mandiri

Tahun Judul Buku ISBN

2023

Manajemen Pemasaran

 

2021

Tourist Segmentation of Mount Guntur Tourism Object Using Discriminant Analysis

978-0-367-68756-4

2021

Factors affecting tourist visits to Mount Talaga Bodas Garut

978-0-367-68756-4

2019

Kahoot: A Game-Based Learning Tool as an Effective Medium to Improve Students Achievement in Rural Areas

 

Tahun Nama Jenis HKI Nomor

2022

Factors affecting tourism attractiveness of Mount Guntur Garut Indonesia: Discriminant analysis

Jurnal

EC00202221575

2020

Develop Human Integrity And Quality Through Lecturing Management Control Systems

Jurnal

EC00202221571

2024

Lokahita Menghidupkan Kembali Limbah Perca Kulit Menuju Kehidupan yang Berkelanjutan

Seni Terapan

EC00202457149

2024

Lokahita Menghidupkan Kembali Limbah Perca Kulit Menuju Kehidupan Yang Berkelanjutan (Desain Produk)

Seni Terapan

EC00202457302